by Sarah Flashing | Feb 15, 2021 | Building Your Business, Reputation Management, Social Media
Everyone shares the need for affirmation, and in business today, this affirmation often manifests in the form of social likes. You can build your Facebook, Twitter or Instagram audience up to 100’s if not 1000’s of likes and even achieve the status of...
by Sarah Flashing | Sep 9, 2020 | Mastermind
There are numerous types of online and local networking and mentoring resources available to people in business including BNI, Meetups, group and individual coaching, chamber of commerce programs, and of course, mastermind groups. The options are many and its...
by Sarah Flashing | Aug 3, 2020 | AIM to Lead, Branding Basics, Business Growth, Marketing, Press Release, Web Design Myths
Press releases are a standard, yet under-utilized method to promote newsworthy content about your business. They can be distributed through your email marketing platform to your existing email subscribers. You also should build a list of journalists and other media...
by Sarah Flashing | Jul 31, 2020 | AIM to Lead, Business Growth, Influence Marketing, Leadership, Marketing, Success
Authority isn’t a dirty word. But it does deserve to be better understood. A person who is an Authority is viewed as an expert in their field. It’s a positional authority based on a degree of knowledge that determines their standing among others in that...
by Sarah Flashing | Jul 13, 2020 | Business Basics, Business Ethics, Coaching, Entrepreneur, Reputation Management, Success
The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...
