5 Tips for Improving Your Nonprofit E-Newsletter
There's nothing more important to the success of a nonprofit organization than the quality of its communications. From your brochures, website, and public speaking events, your message has one shot at being received. Once you lose someone's attention, whether because...
Your Visibility Impacts Your Brand: 6 Tips for Managing Your Reputation
Marketing is a fun, creative activity that can also test your patience, especially the area of reputation management. Everything is marketing, not just your logo, your business card and advertising campaigns. Everything your audience sees you doing both personally and...
Challenges and Advice for Entrepreneurs
It isn’t only that boy’s clubs still exist and women are often not treated with the same dignity as their male counterparts. Many women are equally complicit in embracing masculine and feminine stereotypes and believing we do our work in a manner substantially different from men. This is a difference I reject.
Business Basics: 5 Ethical Practices to Implement into Your Business
The relationship between the disciplines of marketing/communications and ethics is one that is often overlooked, but your best marketing professionals can help you in both arenas.
Courageous Leadership: Your Business Depends On It
Owning a business isn't for the faint of heart because leaders must be courageous. Daily, you are faced with challenges that require an immediate response, and when you fail to act it becomes easy to spiral into fatigue and a sense of failure. Self doubt often sets in...
10 Great Reasons Why You Should Blog
Here are your 10 great reasons why you should blog and add a new dimension to your marketing strategy.
I Still Haven’t Found What I’m Looking For: Why Your Cleverness Will Undermine Your Marketing Strategy
If in the spirit of creativity you’ve obscured your brand in such a way that you’ll never be found in searches on Google, Yahoo or Bing, you’ve created a problem…
My Story: Why I Chose to Be a Marketer
Marketing is the practice of selling ideas and one aspect of what it truly means to be human…
Give them Something to Talk About: Influencer Marketing
Give people something to talk about that is beneficial to you and continue to find ways to create a memorable experience for your customers…
5 Great Ways to Capture Email Leads & Boost Your Business
Here are some great ways—online and off—to capture email leads and continue to generate awareness of your products and services. Its certainly not an exhaustive list, but…
How to Effectively Brand Your Business
Branding your business doesn’t need to be an overly complicated process, but these 5 areas of branding will help you to better define who you are and stand out in an among the businesses around you.
Big Marketing Challenges for Businesses of Every Size
It takes work to get the word out about any business endeavor. Even for businesses that have been around for a while, marketing challenges will create upheaval for your and your business.