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Understanding the USP: What Makes Your Business Stand Out? [Branding Basics Series]

by Sarah Flashing | Sep 17, 2019 | Branding Basics, Communications, Entrepreneur, Marketing, Unique Selling Proposition, USP

When starting and running any business or organization, differentiating yourself from those similar to yours is essential for future growth, and frankly, even for short-term survival. For instance, if you are going to be one of 5 bakeries in a town of 25,000, you need...
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