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The Press Release: An Important Part of Your Marketing Strategy

The Press Release: An Important Part of Your Marketing Strategy

by Sarah Flashing | Aug 3, 2020 | AIM to Lead, Branding Basics, Business Growth, Marketing, Press Release, Web Design Myths

Press releases are a standard, yet under-utilized method to promote newsworthy content about your business. They can be distributed through your email marketing platform to your existing email subscribers. You also should build a list of journalists and other media...
Authority Isn’t a Dirty Word

Authority Isn’t a Dirty Word

by Sarah Flashing | Jul 31, 2020 | AIM to Lead, Business Growth, Influence Marketing, Leadership, Marketing, Success

Authority isn’t a dirty word. But it does deserve to be better understood. A person who is an Authority is viewed as an expert in their field. It’s a positional authority based on a degree of knowledge that determines their standing among others in that...
How NOT to Promote Your Business

How NOT to Promote Your Business

by Sarah Flashing | Jul 13, 2020 | Business Basics, Business Ethics, Coaching, Entrepreneur, Reputation Management, Success

The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...
Customer Referral Programs: Keeping the Sales Funnel Filled

Customer Referral Programs: Keeping the Sales Funnel Filled

by Sarah Flashing | Jul 2, 2020 | Flash Point Marketing System, Marketing, Reloading the Funnel, Success

If you have any friends, and I’m sure you do, you are telling them about the great deals and quality service you experience in the marketplace. Whether it was the amazing experience at the nail salon or the generally low prices at your favorite sports shop,...
Ethical Marketing: Avoiding Offense in Brand Development

Ethical Marketing: Avoiding Offense in Brand Development

by Sarah Flashing | Jun 25, 2020 | Branding, Ethics in Marketing, Success

Quaker Oats is the owner of the Aunt Jemima brand of pancake mixes and syrups that has been around for 131 years. The company has announced their decision to retire the brand in its effort to work “to make progress toward racial equality.” For years,...
From Vision to Reality: What is Your A•I•M?

From Vision to Reality: What is Your A•I•M?

by Sarah Flashing | Jun 22, 2020 | AIM to Lead, Flash Point Marketing System, Success

When you want to start something–a business, a creative project, or even a social group–you need to begin by knowing the purpose of the new endeavor. If it’s a storefront, you need to be clear on who your ideal customers are and why they will shop...
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