Everyone shares the need for affirmation, and in business today, this affirmation often manifests in the form of social likes. You can build your Facebook, Twitter or Instagram audience up to 100’s if not 1000’s of likes and even achieve the status of...
Press releases are a standard, yet under-utilized method to promote newsworthy content about your business. They can be distributed through your email marketing platform to your existing email subscribers. You also should build a list of journalists and other media...
Authority isn’t a dirty word. But it does deserve to be better understood. A person who is an Authority is viewed as an expert in their field. It’s a positional authority based on a degree of knowledge that determines their standing among others in that...
The question of if or when to approach prospective customers recently came up in a conversation I was having with some women entrepreneurs. For the record, you should ALWAYS be willing to make an approach or YOU WILL go out of business. The reality is, however, our...
If you have any friends, and I’m sure you do, you are telling them about the great deals and quality service you experience in the marketplace. Whether it was the amazing experience at the nail salon or the generally low prices at your favorite sports shop,...
Quaker Oats is the owner of the Aunt Jemima brand of pancake mixes and syrups that has been around for 131 years. The company has announced their decision to retire the brand in its effort to work “to make progress toward racial equality.” For years,...
