Sarah Flashing Creative + Consulting
  • Home
  • About Me
    • Contact
    • Success Stories
  • Blog
  • Work with Me
    • AIM to Lead: Business Growth Service
    • AIM to Lead Coaching Program
    • Flash Point Marketing System
  • Speaking
Select Page
Ethical Marketing: Avoiding Offense in Brand Development

Ethical Marketing: Avoiding Offense in Brand Development

by Sarah Flashing | Jun 25, 2020 | Branding, Ethics in Marketing, Success

Quaker Oats is the owner of the Aunt Jemima brand of pancake mixes and syrups that has been around for 131 years. The company has announced their decision to retire the brand in its effort to work “to make progress toward racial equality.” For years,...

Walmart, Kroger and Corporate Social Responsibility: Understanding the Risks

by Sarah Flashing | Sep 4, 2019 | Branding, Business Ethics, Corporate Social Responsibility, CSR, Marketing, Marketing Challenges, Reputation Management

Responding to the growing number of Americans who are demanding more restrictions on gun and ammunition sales, Walmart and Kroger are asking shoppers to not open carry unless they are members of law enforcement. Big box businesses like Walmart and Kroger understand...

“Personal branding” Doesn’t Sound Gross

by Sarah Flashing | Aug 28, 2019 | Branding, Branding Basics, Business Basics, Influence Marketing, Marketing, Personal Branding, Reputation Management

It’s said by so many people, including me, that knowledge is power. So if you have an idea about how your customers and acquaintances think about you, then you have a starting point for knowing what to fix and why (or to know what isn’t broken!). Your...

I Still Haven’t Found What I’m Looking For: Why Your Cleverness Will Undermine Your Marketing Strategy

by Sarah Flashing | Jan 29, 2019 | Branding, Coaching, Marketing, Marketing 101

U2 stated the problem but never really offered us a solution. Your potential customers may be climbing the highest mountains and scaling city walls looking for you. But if in the spirit of creativity or so-called “trends” you’ve obscured your brand...
How to Effectively Brand Your Business

How to Effectively Brand Your Business

by Sarah Flashing | Jan 16, 2019 | Branding, Business Strategy, Coaching, Marketing, Marketing Plan, Stand Out

Whether a business or a non-profit entity, a sole-proprietorship or a large corporation, your brand is at the foundation of successful marketing efforts. But your brand doesn’t start with your logo because it is much more than that. You have to know your...
Member of the International Network of Speakers & Coaches
Copyright © 2020 Sarah Flashing | Site designed by Sarah Flashing Creative + Consulting