by Sarah Flashing | Jun 25, 2020 | Branding, Ethics in Marketing, Success
Quaker Oats is the owner of the Aunt Jemima brand of pancake mixes and syrups that has been around for 131 years. The company has announced their decision to retire the brand in its effort to work “to make progress toward racial equality.” For years,...
by Sarah Flashing | Sep 4, 2019 | Branding, Business Ethics, Corporate Social Responsibility, CSR, Marketing, Marketing Challenges, Reputation Management
Responding to the growing number of Americans who are demanding more restrictions on gun and ammunition sales, Walmart and Kroger are asking shoppers to not open carry unless they are members of law enforcement. Big box businesses like Walmart and Kroger understand...
by Sarah Flashing | Aug 28, 2019 | Branding, Branding Basics, Business Basics, Influence Marketing, Marketing, Personal Branding, Reputation Management
It’s said by so many people, including me, that knowledge is power. So if you have an idea about how your customers and acquaintances think about you, then you have a starting point for knowing what to fix and why (or to know what isn’t broken!). Your...
by Sarah Flashing | Jan 29, 2019 | Branding, Coaching, Marketing, Marketing 101
U2 stated the problem but never really offered us a solution. Your potential customers may be climbing the highest mountains and scaling city walls looking for you. But if in the spirit of creativity or so-called “trends” you’ve obscured your brand...
by Sarah Flashing | Jan 16, 2019 | Branding, Business Strategy, Coaching, Marketing, Marketing Plan, Stand Out
Whether a business or a non-profit entity, a sole-proprietorship or a large corporation, your brand is at the foundation of successful marketing efforts. But your brand doesn’t start with your logo because it is much more than that. You have to know your...
