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Skills Required to Be a Successful Entrepreneur

by Sarah Flashing | Aug 26, 2019 | Communications, Digital Marketing, Entrepreneur, Marketing, Marketing 101

These are non-negotiables. If you struggle in any of these areas, your ability to build a business will be seriously challenged. Of course, some entrepreneurs and long-time business owners are better at some of these points and build a team to close in on the other...

5 Great Ways to Capture Email Leads & Boost Your Business

by Sarah Flashing | Jan 23, 2019 | Business Strategy, Digital Marketing, Email Marketing

If you’re just getting started in email marketing or considering taking the leap, you may be wondering about what it takes to grow your email list. How do you get people to sign up to receive your emails? It’s not terribly difficult. Here are some great ways—online...
6 Tips for Converting Social Followers to Customers

6 Tips for Converting Social Followers to Customers

by Sarah Flashing | Jan 6, 2019 | Business Strategy, Digital Marketing, Marketing, Social Media

It’s great knowing you have thousands of people following your Facebook business page. But are they translating to sales? If you’re not converting your followers to customers, here are a few tips to help you benefit from your presence on social media...
How to Use Hashtag Marketing to Increase Visibility

How to Use Hashtag Marketing to Increase Visibility

by Sarah Flashing | Jan 2, 2019 | Content is King, Digital Marketing, Hashtags, Marketing

By now anyone with an Instagram, Twitter, or Facebook account or on any other social media channel has seen someone use a hashtag. Often hashtags are used to participate in a trending topic such as a political debate on Twitter (#electionresults2018) or on Instagram...
New Year’s Resolutions for Business Owners

New Year’s Resolutions for Business Owners

by Sarah Flashing | Jan 1, 2019 | Business Strategy, Coaching, Content is King, Digital Marketing

New Year’s resolutions have become a way of life for Americans. Each year we set some goals and hope we keep some — if not all of them. But like any form of goal setting, what we demand of ourselves needs to be achievable. Resolutions can be challenging — which is why...

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