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Ethical Marketing: Avoiding Offense in Brand Development

Ethical Marketing: Avoiding Offense in Brand Development

by Sarah Flashing | Jun 25, 2020 | Branding, Ethics in Marketing, Success

Quaker Oats is the owner of the Aunt Jemima brand of pancake mixes and syrups that has been around for 131 years. The company has announced their decision to retire the brand in its effort to work “to make progress toward racial equality.” For years,...
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